Headrix App Legal Notice

New Line Optik GmbH
Tauroggener Str. 2
10589 Berlin

Tel : +49 30 8303090-00
Fax: +49 30 8303090-20


CEO: Stanislav Gempel

Registration court:
Amtsgericht Charlottenburg
HRB 99511 B

Tax No.: 27/455/30755
VAT ID: DE 245021027

Terms of Service

1. Provider of the app

New Line Optik GmbH (also “we” further on in the text)
Tauroggener Str. 2
10589 Berlin
Tel : +49 30 830 30 90 00
Fax: +49 (0)30 830 30 90 20

By using our app, you agree to these terms and conditions.

2. Service content of the app

This app is used to help you choose one or more suitable glasses frames from the Headrix catalog and, if necessary, to adapt the shapes and sizes of these glasses frames.
The use of the app requires a stable internet connection. Both a certain hardware (TrueDepth camera) and a current iOS version are required on your mobile device.
There are no in-app purchases, no subscriptions are made and no binding orders are placed. The transmission of the user data, the dimensions of the faces made and the selected glasses models serve only as a basis for a later offer. See more in our privacy policy.
New Line Optik GmbH reserves the right to change the app at any time in a way that is reasonable for the user, e.g. to further develop it and improve its quality. This applies to both technical and content-related developments.

3. Limitation of Liability

New Line Optik GmbH does not guarantee the accuracy of the dimensions. There is basically no entitlement of the user to a binding offer as a result of the use of this app.
Insofar as the availability of the app depends on the services of third parties (in particular telecommunications providers), New Line Optik GmbH assumes no liability.

4. Copyright

The Headrix app is a program specially produced by New Line Optik GmbH, which is protected by Section 69a of the German Act on Copyright and Related Rights.
New Line Optik GmbH is the owner of the rights with regard to all other elements of the app, in particular with regard to the rights of use and ancillary copyrights to content and documents.

5. Final provisions

The place of fulfillment and jurisdiction is Berlin. The law of the Federal Republic of Germany applies exclusively to the exclusion of the UN sales law.
Should any of these provisions be ineffective or subsequently become ineffective, this does not affect the validity of the provisions as a whole.

Pricacy policy

1. Name and contact details of the person responsible for processing and the official data protection officer

This data protection information applies to data processing in the context of the use of our app by the person responsible:

New Line Optik GmbH ((also “we” further on in the text)
Tauroggener Str. 2
10589 Berlin
Tel : +49 30 830 30 90 00
Fax: +49 (0)30 830 30 90 20

If you have any questions about data protection law or your rights as a data subject, please contact our data protection officer directly: support@headrix.de

2. App permissions

The app requires access to the cameras of your device including the TrueDepth sensor to capture the face in 3D. You will be explicitly asked to agree to these rights so that you can make a direct decision here. Camera is only required for selfie photos and videos, microphone for selfie videos. You will be explicitly asked to agree to the activation of the respective device so that you can decide directly. Location service is only activated with the consent of the user to provide the list of next shops, location data is neither transmitted nor stored in the app. The app complies with Apple’s App Tracking Transparency.

3. Evaluation of user data

No data is recorded and stored beyond the current session as long as the user does not request an offer and thereby sends his data. If personal data is entered and the “Request offer” button is clicked, the following data is recorded and sent to the New Line Optik GmbH sales department via an encrypted connection:
– The 3D model of the scanned face as a mesh without rendering
– The values ​​required for adapting the glasses frame, such as eye relief, nose width and angle, algorithmic assessment of the face shape.
– The user’s personal data entered via the mandatory fields, as well as the telephone number entered voluntarily.
No IP addresses are saved or evaluated.

4. Transfer of data to third parties

Data that has been recorded when using the app are generally only transmitted to third parties if this is required by law and has been determined by a court decision. It will not be passed on for other non-commercial or commercial purposes.

5. Final provisions

You have the right:

  • according to Art. 7 Para. 3 GDPR to revoke your once given consent to us at any time. As a result, we are no longer allowed to continue the data processing based on this consent in the future;
  • to request information about your personal data processed by us in accordance with Art. 15 GDPR. In particular, you can obtain information about the processing purposes, the category of personal data, the categories of recipients to whom your data has been or will be disclosed, the planned storage period, the existence of a right to correction, deletion, restriction of processing or objection, the existence of a Right to lodge a complaint, request the origin of your data, unless we have collected it;
  • according to Art. 16 GDPR to immediately request the correction of incorrect or incomplete personal data stored by us < / li>
  • to request the deletion of your personal data stored by us in accordance with Art. 17 GDPR, unless processing to exercise the right to freedom of expression and information, to fulfill a legal obligation, for reasons of public interest or to assert, exercise or defend legal claims;
  • to request the restriction of the processing of your personal data in accordance with Art. 18 GDPR if you dispute the accuracy of the data , the processing is unlawful, but you refuse to delete it and we no longer need the data, but you need it to assert, exercise or defend legal claims or you have objected to the processing in accordance with Art. 21 GDPR; < / li>
  • according to Art. 20 DSGVO to your personal data, which you have provided to us, in a structured, common and machine-readable format or to request the transfer to another person responsible and
  • according to Art. 77 GDPR to complain to a supervisory authority. As a rule, you can contact the supervisory authority of your usual place of residence or work or our company headquarters.


Information about your right of objection according to Art. 21 GDPR
You have the right, for reasons that arise from your particular situation, to object at any time to the processing of personal data relating to you, which is based on Article 6 Paragraph 1 S. 1 lit. e GDPR (data processing in publicinterest) and Article 6 (1) sentence 1 lit.f GDPR (data processing on the basis of a balance of interests) takes place.
If you object, we will no longer process your personal data unless we can demonstrate compelling legitimate reasons for processing that suit your interests and rights and freedoms prevail, or the processing serves to assert, exercise or defend legal claims.
If your objection is directed against the processing of data for the purpose of direct advertising, we will immediately stop processing. In this case it is not necessary to specify a special situation.
If you would like to exercise your right of objection, an email to support@headrix.de

6. Up-to-dateness and changes to this data protection information

This data protection information is currently valid and is dated April 2021.
Due to the further development of our app and offers about it or due to changed legal or official requirements, it may be necessary to change this data protection information. You can call up and print out the current data protection information at any time on the website at https://www.headrix.de/en/app_legal_privacy_terms/.